[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.digitus.cz\/testovani-webu-v-praxi\/#Article","mainEntityOfPage":"https:\/\/www.digitus.cz\/testovani-webu-v-praxi\/","headline":"Testov\u00e1n\u00ed webu v praxi","name":"Testov\u00e1n\u00ed webu v praxi","description":"Jedn\u00edm ze zp\u016fsob\u016f, jak otestovat web, je metoda A\/B testov\u00e1n\u00ed. Hod\u00ed se p\u0159edev\u0161\u00edm pro weby s\u00a0v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost\u00ed. Spo\u010d\u00edv\u00e1 to v\u00a0tom, \u017ee jedn\u00e9 skupin\u011b u\u017eivatel\u016f se zobraz\u00ed varianta webu A, druh\u00e9 skupin\u011b se zobraz\u00ed varianta webu B. Vlastn\u00edk webu se na tuto mo\u017enost mus\u00ed p\u0159ipravit druhou variantou webov\u00e9 str\u00e1nky. Nap\u0159\u00edklad, na str\u00e1nce m\u00e1me v\u00fdzvu ke st\u00e1hnut\u00ed […]","datePublished":"2024-10-05","dateModified":"2024-10-05","author":{"@type":"Person","@id":"https:\/\/www.digitus.cz\/author\/#Person","name":"digitus.cz\n","url":"https:\/\/www.digitus.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d2f205e1507a0401c7d467d32c87ccece0f63a45b81075bb691dbe8d4c823787?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"digitus.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.digitus.cz\/wp-content\/uploads\/img_a329729_w1912_t1542306956.jpg","url":"https:\/\/www.digitus.cz\/wp-content\/uploads\/img_a329729_w1912_t1542306956.jpg","height":0,"width":0},"url":"https:\/\/www.digitus.cz\/testovani-webu-v-praxi\/","about":["Web"],"wordCount":443,"articleBody":"Jedn\u00edm ze zp\u016fsob\u016f, jak otestovat web, je metoda A\/B testov\u00e1n\u00ed. Hod\u00ed se p\u0159edev\u0161\u00edm pro weby s\u00a0v\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost\u00ed. Spo\u010d\u00edv\u00e1 to v\u00a0tom, \u017ee jedn\u00e9 skupin\u011b u\u017eivatel\u016f se zobraz\u00ed varianta webu A, druh\u00e9 skupin\u011b se zobraz\u00ed varianta webu B. Vlastn\u00edk webu se na tuto mo\u017enost mus\u00ed p\u0159ipravit druhou variantou webov\u00e9 str\u00e1nky. Nap\u0159\u00edklad, na str\u00e1nce m\u00e1me v\u00fdzvu ke st\u00e1hnut\u00ed ur\u010dit\u00e9ho dokumentu, ale p\u0159ipad\u00e1 n\u00e1m, \u017ee ho stahuje m\u00e1lo lid\u00ed, proto vytvo\u0159\u00edme druhou variantu, kter\u00e1 l\u00e1k\u00e1 ke sta\u017een\u00ed dokumentu. V\u00a0samotn\u00e9m testov\u00e1n\u00ed jde o to vyhodnotit, kter\u00e1 verze je \u00fasp\u011b\u0161n\u011bj\u0161\u00ed, tedy kter\u00e1 m\u00e1 v\u011bt\u0161\u00ed konverzi.Konverze je jednodu\u0161e \u0159e\u010deno to, \u017ee n\u00e1v\u0161t\u011bvn\u00edk webu ud\u011bl\u00e1, co jsme cht\u011bli. Kdy\u017e m\u00e1me e-shop, nakup\u00ed si. Kdy\u017e nab\u00edz\u00edme e-book zdarma opl\u00e1tkou za e-mailovou adresu, konverz\u00ed je to, \u017ee n\u00e1m tu p\u0159\u00edchoz\u00ed sd\u011bl\u00ed sv\u016fj e-mail a st\u00e1hne si e-book.Ka\u017ed\u00fd web m\u00e1 sv\u016fj c\u00edl a pokud podnik\u00e1me je testov\u00e1n\u00ed A\/B jednou z\u00a0mo\u017enost\u00ed, jak si ov\u011b\u0159it, co v\u00edce na z\u00e1kazn\u00edka zap\u016fsob\u00ed. Tento test n\u00e1m prozrad\u00ed, co n\u00e1v\u0161t\u011bvn\u00edka v\u00edce nal\u00e1kalo a podle toho m\u016f\u017eeme web pozd\u011bji upravit. Je to po\u0159\u00e1d ale jen test, a nemus\u00edme b\u00fdt s\u00a0jeho v\u00fdsledkem spokojeni, a tak nezb\u00fdv\u00e1 ne\u017e hledat dal\u0161\u00ed \u0159e\u0161en\u00ed a p\u0159\u00edpadn\u011b se pustit do dal\u0161\u00edho testov\u00e1n\u00ed.Jak u\u017e bylo \u0159e\u010deno, vytvo\u0159it web kter\u00fd lid\u00e9 nav\u0161t\u011bvuj\u00ed a sou\u010dasn\u011b i vyd\u011bl\u00e1v\u00e1, nebo jinak pln\u00ed sv\u016fj \u00fa\u010del chce p\u0159edev\u0161\u00edm \u010das a snahu. N\u011bkdy n\u011bco napoprv\u00e9 nevyjde, a i to k\u00a0tomu pat\u0159\u00ed. I kdy\u017e m\u00e1me web, kter\u00fd skv\u011ble pln\u00ed sv\u016fj \u00fa\u010del, \u010d\u00edm\u017e m\u016f\u017ee b\u00fdt t\u0159eba to, \u017ee na n\u011bj lid\u00e9 chod\u00ed a nakupuj\u00ed, je\u0161t\u011b neznamen\u00e1, \u017ee m\u016f\u017eeme usnout na vav\u0159\u00ednech, v\u017edy jde n\u011bco vylep\u0161it a d\u011blat jinak. Koneckonc\u016f v\u011bt\u0161\u00ed pod\u00edl objedn\u00e1vek neuraz\u00ed \u017e\u00e1dn\u00e9ho majitele e-shopu. Testov\u00e1n\u00ed je zkr\u00e1tka ov\u011b\u0159ov\u00e1n\u00ed toho, \u017ee v\u011bci funguj\u00ed, jak maj\u00ed a jestli nen\u00ed od v\u011bci n\u011bco zlep\u0161it nebo upravit. Tento celkem lehk\u00fd zp\u016fsob testov\u00e1n\u00ed je mnohem prakti\u010dt\u011bj\u0161\u00ed ne\u017e kompletn\u011b m\u011bnit sv\u00e9 webov\u00e9 str\u00e1nky, a pak zjistit \u017ee n\u00e1m klesl po\u010det z\u00e1kazn\u00edk\u016f.                                                                                                                                                                                                                                                                                                                                                                                        3.6\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Testov\u00e1n\u00ed webu v praxi","item":"https:\/\/www.digitus.cz\/testovani-webu-v-praxi\/#breadcrumbitem"}]}]